Tambike sa SB Finance, a campaign under the MotorsikLOAN business, has been recognized with two prestigious awards on both regional and global stages. The campaign won Marketing & Brand Initiative of the Year – Philippines at the Asian Banking & Finance (ABF) Retail Banking Awards 2025, and secured a Silver Stevie Award for Marketing Campaign of the Year – Financial Products & Services at the International Business Awards (Stevies).
Anchored on SB Finance’s flagship MotorsikLOAN product, Tambike sa SB Finance reimagined financial inclusion by transforming repossessed motorcycles into opportunities. Through sealed bidding events and accessible financing, the campaign allowed everyday Filipinos to purchase quality motorcycles at more accessible prices—giving them a dignified second chance at mobility, livelihood, and progress.
“These awards validate the heart of Tambike sa SB Finance by MotorsikLOAN—that financial services can be human, local, and purpose-driven,” said SB Finance President and CEO Abigail Dans-Casanova. “By listening to communities and designing innovative solutions that reflect their realities, we are proving that inclusive finance is not only possible, but transformative.”
The campaign featured a mix of on-ground and digital activities such as sealed bidding events bfor repossessed motorcycles, Facebook live sessions to engage communities online, mini games with instant rewards for onsite attendees, and an exclusive meet-and-greet with motorcycle enthusiast and MotorsikLOAN brand ambassador Julian Fabian who helped bring credibility and excitement to the program.
The twin recognitions highlight SB Finance’s growing reputation as an innovator in consumer lending, bridging traditional financial products with meaningful, community-rooted solutions. They also underscore the company’s commitment to helping Filipinos move forward with confidence by designing loan products that balance access, transparency, and fairness.
The ABF celebrate the region’s most outstanding banks and financial institutions, while the International Business Awards are among the world’s premier business recognitions, honoring organizations that demonstrate excellence and impact globally.
With these wins, SB Finance strengthens its position as the Filipino’s best financial friend, creating products like MotorsikLOAN that empower individuals not only to own a motorbike but to access opportunities for a better future.
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